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New CRM Vision for Waste & Recycling Industry

With ever-changing consumer, business, and government attitudes toward consumption, the circular economy model is poised to make businesses operate smarter and more collaboratively. With that in mind, Prodware has announced its vision for Microsoft Dynamics CRM for the waste and recycling industry.

With extensive experience in waste and recycling; business management software specialist, Prodware UK now offers companies such as Serious Waste Management, a solution that will improve customer relations, project management, collaboration, bid management and sales processes, using the latest CRM technology.

Prodware see this solution being used as a far reaching sales, marketing and customer services tool to perfectly complement existing users of its Microsoft Dynamics ERP based solution, Prodware Adjust Waste and Recycling.

Mark Breeden, Sales & Marketing Director at Prodware UK, comments “Prodware understand that we are best placed to support the waste management and recycling sector because we recognise market needs and we have also seen how Microsoft Dynamics CRM can support organisations achieve best practice in sales, marketing and service processes. With 150 skilled CRM personnel, Prodware can marry up sector and solution experience to help connect the circular economy and support better ways of working.

Mark Breeden continues, “We are also delighted to announce that Serious Waste Management have chosen to work in conjunction with Prodware, to provide support for its Microsoft Dynamics CRM solution. Our partnership includes exciting plans to grow the solution as well as support business growth in a number of key areas including aligning use of the system by department from lead identification to job resourcing, case management aligning with social engagement as well as scope for key management reporting.

As leaders in waste management for over 20 years, Serious Waste is a national, independent, UK organisation working with all kinds of businesses and households. As the name suggests, Serious Waste takes waste very seriously and is able to save customers time and money through honest and open advice, expert knowledge, effective solutions and exceptional service.

Graham Sparkes, Managing Director at Serious Waste says “We”re excited to be working with Prodware UK on this, it should help us to improve our relationships with customers and streamline operational workflows. Anything that makes things simpler and more efficient can only be a good thing for us and our customers”.

Mark Breeden concludes “Come and meet Serious Waste Management and Prodware UK at the RWM exhibition on our stand number 4F90-G91, where we will be discussing the benefits of using our business management solution within the circular economy. We will demonstrate how we are helping to drive improved collaboration, client engagement and business productivity specifically within the waste and recycling sector.”

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