The integration of the Demag Cranes’ Group into Terex is progressing and becoming more visible to the outside world. Terex has held a majority share in the company since August 2011, and a domination and profit & loss transfer agreement came into effect in April 2012. Since then, Demag Cranes has been integrated within Terex as a fifth business segment, operating alongside the other Terex segments of Aerial Work Platforms, Construction, Cranes (mobile and tower cranes) and Materials’ Processing (crushing and screening equipment). Demag Cranes’ Group will operate under the Terex Material Handling & Port Solutions banner in its dealings with customers and the market, replacing the Demag Cranes’ identity.
The new Terex Material Handling & Port Solutions business segment consists of two business groups. The Material Handling business group comprises the industrial cranes business along with its associated services in most countries. The globally renowned Demag brand will be extended to include the tagline “A Terex Brand” and continues to stand for the industrial cranes, components and related services.
- Industrial cranes and port technology business organised in two business groups
- The Demag brand name will continue to be used, joining the Terex Corporation’s portfolio of brands
- Gottwald is now Terex® Gottwald
The Port Solutions business unit combines the Gottwald Port Technology business of Demag Cranes’ Group with the port equipment business of Terex. The Gottwald brand has been changed to Terex® Gottwald to reflect the integration of the two brands, which are both renowned in the port industry. With its combined product portfolio, Terex Port Solutions offers its customers a broad range of manual, semi-automated and automated solutions in the port technology sector, making it one of the leading suppliers in this industry.
Aloysius Rauen, President of the Terex Material Handling & Port Solutions segment, explains:
“The integration of Demag Cranes’ Group into Terex Corporation is a strategic gain for everybody. Our customers benefit from a broader range of products, which offer real added value. To serve them even better, we work closely together with the other Terex segments to gain access to markets in various regions, for example, or to utilise existing sales channels. The economies of scale alone have enabled us to achieve considerable savings in our purchasing activities, which ultimately benefit our customers.”
Demag Cranes & Components Ltd, Banbury, Oxfordshire OX16 1QZ
Telephone enquiries to: 01295 676202 · Fax enquiries to: 01295 271408