The Lowara Ecocirc, the personalised pump
Pumps & Pumping
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Wholesalers and plumbers can now benefit from crucial free advertising in the heart of their customers’ homes thanks to a new personalised end cap for Xylem’s latest high efficiency domestic circulator pump, the Lowara Ecocirc.
The personalised Lowara Ecocirc pump has been designed to offer the perfect space for the installer to leave all their important contact details – directly on the pump they themselves have sold or installed. This effectively offers them free and highly prized long term advertising, making it a useful way of securing repeat custom as well as increasing word of mouth recommendations.
There are several options and designs available and installers can choose whatever message or contact information they would like to display, including their name, company details, an address, various phone numbers as well as an e-mail address.
Gary Wilde, Business Development Manager, for Xylem Lowara UK, comments: “This is a fantastic opportunity for wholesalers and plumbers to ensure that their customers continue to use them again and again. They can leave their good name behind on the personalised pump so customers have a clear and obvious reminder of their trade professional’s details.
“The end cap is the most visible part of the pump so homeowners don’t need to worry about looking for business cards or writing their details down, both of which can easily be misplaced.
“This can also leave an advertising message such as: ‘This Lowara Ecocirc has saved you £78.00 each year on your electricity bills – why not recommend us to your friends!’”
The end caps are easy to order either during counter shows at local wholesale promotions where Xylem’s sales force can print them in an instant or they can be ordered online at www.lowara.com. All options are entirely free of charge and the installer can enter their personal details through the designated website page and select their design options before the labels are created by Lowara and mailed to them directly.