Lead Nurturing / Marketing Automation
Engage prospects across PII and turn interest into qualified sales conversations – automatically. Our done-for-you lead nurturing programme builds an always-on funnel that warms buyers from first touch to sales-ready lead.
Why Choose Lead Nurturing?
Most buyers aren’t ready to enquire on first contact. Our nurture flows meet them where they are – delivering useful content, steady reminders and timely prompts until they’re ready to talk. The result: more consistent lead volume and better quality conversations for your sales team.
What You Get
All activity drives to tailored landing pages and forms designed to capture, score and qualify interest.
1× Direct Email Campaign to kick-start the funnel
Entries in Process Industry Update e-newsletter
MPU display banners across relevant pages
In-article promotion to boost mid-funnel engagement
Website top-bar promotion for site-wide visibility
Sponsored social post via PII channels and Phil Black’s LinkedIn profile
Evergreen nurture flow (email + retargeting cadence) that keeps working after the initial push
How It Works
1) Discovery & Funnel Mapping
We learn your product/service, ICP, value props and desired outcomes. We also review existing collateral to slot into the flow.
2) Funnel Design & Assets
We plan messaging, offers and page structure, then build the landing page(s), forms and email sequence. Copy and creatives are included.
3) Launch Across PII
We activate your campaign across the PII mix (email, site placements, social) to drive targeted traffic into the funnel.
4) Nurture & Qualification
Automated touchpoints educate, remind and invite action. Lead scoring and progressive forms qualify interest for sales.
5) Optimise & Report
We iterate on subject lines, CTAs, creative and placements to improve conversion and supply clear, regular reporting.
Deliverables
- * Campaign strategy & funnel map (PDF or deck)
- * Copy & creative for landing page(s), email sequence and on-site placements
- * Landing page build and form integration
- * Tracking & lead routing setup (UTMs, event goals)
- * Monthly performance summary with recommendations
Where Your Campaign Runs (PII Mix)
- Direct Email Campaign to the entire PI database
- Process Industry Update e-newsletter (feature entries)
- PII website: MPU banners, in-article promotions, top-bar sitewide placement
- PII social: Sponsored post via PII channels + Phil Black’s LinkedIn
Reporting & Handover
- Lead file (CSV or via CRM/webhook) with captured fields
- Funnel metrics: impressions, CTR, landing page CVR, MQL count, source/medium, top creatives/subjects
Insights: content that converts, best-performing audiences, next-step recommendations
Timeline
- Week 1: Discovery & funnel map
- Weeks 2–3: Asset creation & build
- Week 4: Launch & early optimisation
- Week 1: Discovery & funnel map
FAQs
Your core offer, target audience, any must-use assets (logos, brand guidelines, datasheets), and an internal contact for approvals.
Yes. We design and build the page(s) and forms, and can host or embed as needed. We can also integrate with your CRM/MA platform.
We use form questions and engagement signals (page visits, email interactions) to qualify, with optional lead scoring. You’ll receive all captured data.
Our recommended platform is High Level, but we can integrate into Salesforce
Traffic and new leads begin as soon as launch goes live; nurture sequences build additional conversions over time.
Ready to Get Started?
Tell us about your campaign goals and product/service, and we’ll propose a funnel map within 3 working days.
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