Influencing the UK & European Process Industries

PII’s Sponsored Influence Service is a premium, multi-channel content and amplification offering designed to engage the UK and European process industries. Each feature combines editorial authority, independent expert endorsement, multimedia content and targeted social reach to deliver high-value exposure to senior engineers, plant managers and decision-makers.

Process Industry Informer (PII): a trusted industry authority

PII has established itself as a respected independent media brand serving the manufacturing process industries through:

In-depth technical articles and feature content
Thought leadership on operational efficiency, safety, sustainability and digital transformation
Expert commentary from leading technology providers and sector specialists
A growing network of recognised industry columnists

PII has established itself as a respected independent media brand serving the manufacturing process industries through:

In-depth technical articles and feature content
Thought leadership on operational efficiency, safety, sustainability and digital transformation
Expert commentary from leading technology providers and sector specialists
A growing network of recognised industry columnists

Phil Black

PII and an unrivalled industrial audience

Phil Black is the Editor of Process Industry Informer (PII) and one of the most visible and trusted independent editorial voices serving the UK and European manufacturing process industries. With close to 25,000 highly relevant LinkedIn followers and consistent engagement from senior decision-makers, plant managers and engineers responsible for maintenance, control & automation, instrumentation etc, Phil has a reputation for shaping conversations across:

Sean Moran

independent engineering authority with unmatched technical credibility

Sean Moran is a highly respected independent expert engineer and one of the most trusted technical voices engaging the UK and European process industries. With more than 30 years’ practical experience as a designer, commissioning engineer and troubleshooter, Sean brings deep, hands-on engineering expertise across:

A high-value platform for sponsors and advertisers

For companies supplying products, systems and services to the process industries, visibility alone is no longer enough. Buyers expect insight, relevance and authority.

Why sponsor content via Phil Black’s LinkedIn?

Targeted reach

Nearly 25,000 followers, predominantly UK & European process industry professionals

Extended influencer reach

Additional amplification via Sean Moran’s LinkedIn profile (20,000+ followers)

Consistent engagement

Posts typically achieve between 500–1,000 impressions with reactions up to 20 from industry peers

Credibility by association

Your message sits alongside trusted editorial, not generic advertising

Thought leadership positioning

Sponsors are presented as experts, not advertisers

Video amplification

Short insight clips and testimonial videos increase shareability and organic reach

Direct messaging option

Personalised InMail messages from Phil to select connections to introduce the article and sponsor insight

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LinkedIn Highlights

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Why sponsor content via Phil Black’s LinkedIn?

Limited. Curated. High-impact.

The Phil Black Executive Insight Series is a high-impact, premium sponsored service designed for organisations that want to stand out as industry leaders, not just suppliers. It now includes optional short video clips, mini-case study videos, audiograms and personalised InMail messaging to selected connections.

How it works

Step 01

PII works with the sponsor to develop a high-quality thought-leadership article addressing a genuine industry challenge (e.g. energy efficiency, reliability, digitalisation, compliance or sustainability)

Step 03

Optional Mini-Case Study / Testimonial Videos showcase practical outcomes

Step 05

Phil Black shares and amplifies the content through a dedicated, personally written LinkedIn post, adding his own industry context and perspective

Step 07

Personalised InMail messages sent by Phil to selected connections based on your own key criteria to introduce the article and sponsor insight

Step 02

Optional short “Executive Insight Clips” summarise key points for social sharing

Step 04

The article is published on the PII platform and distributed via PII channels

Step 06

Sean Moran also shares to his LinkedIn network

Step 08

Follow-up engagement is encouraged through comments, discussion prompts and optional Q&A-style interaction

Why this commands a premium:

Direct access to a highly engaged, senior industrial audience
Personal endorsement and amplification from recognised industry influencers
Editorial-led storytelling that builds long-term brand authority
Enhanced social reach through short video clips, testimonial videos and InMail messaging
Limited availability to protect credibility and impact

Indicative investment & packages

To protect credibility and ensure impact, sponsored LinkedIn influence via Phil Black is deliberately limited to one per month.

Executive Authority Series

Includes everything above, plus:
4 x LinkedIn amplification posts (follow-up insight or discussion-led)
2 x shares to Sean Moran’s network
Sponsor branding embedded within the article
One month priority positioning within PII on the homepage and internal pages
Expanded video amplification package
Personalised InMail to 350 selected connections

Executive Insight Series

Editorial development of a thought-leadership article (PII platform)
2 x dedicated Phil Black LinkedIn posts with personal commentary
1 x share to Sean Moran’s network
Comment-led engagement to stimulate discussion
Performance summary (reach & engagement)
Optional short Executive Insight Clip or Testimonial Video
Personalised InMail to 200 selected connections
Audiogram embedded within the article

Flagship Industry Partner

Quarterly Executive Insight Series
Ongoing LinkedIn amplification
Strategic editorial planning with PII
Exclusivity within your sector category
Comprehensive video suite including testimonial clips
Customised 500 InMail outreach available

Partner with influence, not noise

In an increasingly crowded digital landscape, influence comes from credibility, relevance and trust.

Phil Black, PII and our network of expert columnists offer advertisers a rare opportunity to engage the manufacturing process industries through a platform that informs, influences and now amplifies impact through video content and direct personalised messaging.

To discuss sponsored content, executive insight partnerships, or premium LinkedIn amplification opportunities, including InMail.