Introducing the PII Sponsored Influence Service — a high-impact, multi-channel content and amplification offering designed to engage senior engineers, plant managers and industrial decision-makers across the UK and Europe.
Influence built on authority, not advertising
Each sponsored feature combines editorial credibility, independent expert insight, multimedia storytelling and targeted LinkedIn amplification to deliver measurable impact across a highly specialised audience.
Through personal amplification by Phil Black and independent engineer Sean Moran, sponsors gain visibility, credibility and engagement that generic digital advertising simply cannot achieve.
Phil Black is the Editor of Process Industry Informer (PII) and one of the most visible and trusted independent editorial voices serving the UK and European manufacturing process industries.
With close to 25,000 highly relevant LinkedIn followers and consistent engagement from senior decision-makers, engineers, plant managers and technology suppliers, Phil’s platform has become a powerful channel for shaping conversations across:
Unlike generic social media reach, Phil’s audience is industry-specific, technically informed and commercially influential – the people who specify, recommend, approve and purchase solutions for complex manufacturing environments.
PII has established itself as a respected independent media brand serving the manufacturing process industries through:
This combination of editorial credibility and sector focus means that PII content is not only read, it is trusted.
When content is shared via Phil Black’s LinkedIn profile, it benefits from both:
Sean Moran is a highly respected independent expert engineer and one of the most trusted technical voices engaging the UK and European process industries.
With more than 30 years’ practical experience as a designer, commissioning engineer and troubleshooter, Sean brings deep, hands-on engineering expertise across:
Sean is a Chartered Engineer, holds a PhD, has authored four specialist textbooks, and is known throughout the industry for combining rigorous theory with real operational experience. His credibility is grounded in practice — not promotion.
With 20,000+ LinkedIn followers, Sean’s audience is distinctly technical: engineers, consultants, specialists and senior practitioners who are often sceptical of marketing-led content but highly engaged with evidence-based insight.
Importantly, Sean is explicit about his independence. He does not tailor opinions to suit commercial interests, and this reputation for objectivity is precisely why content shared via his profile carries significant weight within the engineering community.
When sponsored articles are also shared by Sean Moran:
Sponsors benefit from association with independent expertise, not endorsement-by-default
For companies supplying products, systems and services to the process industries, visibility alone is no longer enough. Buyers expect insight, relevance and authority.
Sponsored content delivered through Phil Black, PII and columnists, offers exactly that, now enhanced with short “Executive Insight Clips,” mini-case study/testimonial videos, and embedded audiograms to maximise social media engagement and article interaction.
Why sponsor content via Phil Black’s LinkedIn?
Targeted reach
Nearly 25,000 UK & European process industry professionals
Extended influencer reach
Extra amplification via Sean Moran’s LinkedIn (20,000+ followers)
500–1,000 impressions per post with up to 20 industry reactions
Your message appears within trusted editorial, not ads
Thought leadership positioning
Sponsors positioned as experts, not advertisers
Short clips and testimonials increase sharing and organic reach
Personalised InMail from Phil to 100–250 selected contacts
A premium sponsored service: Executive Insight Series
Limited. Curated. High-impact.
The Phil Black Executive Insight Series is a high-impact, premium sponsored service designed for organisations that want to stand out as industry leaders, not just suppliers. It now includes optional short video clips, mini-case study videos, audiograms and personalised InMail messaging to selected connections.
* Editorial development of a thought-leadership article (PII platform)
* 2 x dedicated Phil Black LinkedIn posts with personal commentary
* 1 x share to Sean Moran’s network
* Comment-led engagement to stimulate discussion
* Performance summary (reach & engagement)
* Optional short Executive Insight Clip or Testimonial Video
* Personalised InMail to 200 selected connections
* Audiogram embedded within the article
* Includes everything above, plus:
* 4 x LinkedIn amplification posts (follow-up insight or discussion-led)
* 2 x shares to Sean Moran’s network
* Sponsor branding embedded within the article
* One month priority positioning within PII on the homepage and internal pages
* Expanded video amplification package
* Personalised InMail to 350 selected connections
* Quarterly Executive Insight Series
* Ongoing LinkedIn amplification
* Strategic editorial planning with PII
* Exclusivity within your sector category
* Comprehensive video suite including testimonial clips
* Customised 500 InMail outreach available
Pricing reflects access to a highly trusted audience, editorial credibility, video amplification, personal messaging and industry influence – not media inventory.
Partner with influence, not noise
In an increasingly crowded digital landscape, influence comes from credibility, relevance and trust.
Phil Black, PII and our network of expert columnists offer advertisers a rare opportunity to engage the manufacturing process industries through a platform that informs, influences, and now amplifies impact through video content and direct personalised messaging.
To discuss sponsored content, executive insight partnerships, or premium LinkedIn amplification opportunities, including InMail, get in touch
Frequently Asked Questions
Yes. You can include images, but please note that only non-branded images are permitted in the Executive Insight Series package.
Yes, we can provide stock images to complement the content.
Typically 5–10 business days from brief to draft, depending on complexity and author availability.
As many as required. We can collaborate with multiple contributors to provide a broad perspective.
Our head journalist, Dave Howell, will write the article. The process includes: briefing, research, drafting, review by you, and final approval before publication.
Sponsors will own the article but may only share or publish it themselves after it has appeared on PII for six weeks. Other publishers cannot use it without your permission.
Yes. You can request edits at no additional cost before final publication.
Indefinitely. The article remains accessible on our platform as a permanent, searchable feature.
Yes. Each article includes a direct link to your website to drive traffic, engagement and improve your SEO..
Yes. Short Executive Insight Clips, mini-case study/testimonial videos, and audiograms can be embedded to amplify engagement and give the feature multiple voices.
