An insight into the world of PII's Marketing Director Guy Ullmann...
Oh, and news about each issue of PII !!
Welcome to the March issue of my WCU
If you’re based in the UK, I hope you’re enjoying the warm glow of spring ….or not as the case may be!
My BIG news this month, is that after more than 2 years in development, my side project, Tagme app (nothing to do with PII and worked on outside of PII hours!), went live in the App Store this week, and will be available on Android by the weekend.
It’s a very simple concept which allows users with similar interests to connect, or find local businesses.
Contact us for a quote for Advertorial and Advertising
Final Booking Date: April 4
PII Greatest Hits
Here are the top 10 most read articles on our site, since my last WCU back in January, with another interesting first...!
|1.||Essential Tips for B2B Email Marketing Supremacy|
|2.||How to Tune PID Controllers…Easily!|
|3.||High-Performance In-line Bag Filter System|
|4.||Real-time Exchange Of High Volume Process & Safety Data Between Multiple PLC Controllers|
|5.||Short Courses for Industry: Storage of Bulk Materials|
|6.||Contained Filtration System where Cleaning and Operator Exposure is of Concern|
|7. ||Optimising Powder Processes at Analytica 2018|
|8. ||Halal Certified Filtration Products|
|9. ||FT4 Powder Rheometer Supports Metal Processing Industries|
|10.||How Heat Patterns & Flaming Colours Create Stunning Industrial Photography|
So it seems my words of wisdom appear to be pretty popular :) I could write a book on this subject to be honest.
Email marketing is changing dramatically, and businesses need to adapt - you and I both know we receive too many emails, and I’m also more than weary that ‘us’ medias probably make up a large majority of them!
There is pattern starting to form here however, the Viewpoints articles are really attracting a lot of engagement, which is why it surprises me so much why YOU are not taking advantage of this - stop procrastinating and start writing!!
The MOST cost-effective form of PPC
Out of the top 10, 7 articles are from our Premium PR members (in bold) - the other 3 are from the Viewpoints section.
I can also tell you the top-rated PR from Amazon Filters has received 283 website click-throughs, from 283 UNIQUE IP's. And you can see from their more recent PR the results are equally as impressive:
Too many PR senders have such a negative attitude towards paying for coverage, however the results are here to see in black & white. Compare the ROI with PPC and there is no comparison, and I would bet my bottom dollar the lead quality is much higher.
Our memberships include a host of other features so for those who have a 'no budget for PR policy' you can disguise the order as digital advertising :)
Shameless Tagme app plug :)
OK OK, I could not, not include a sneaky preview video of my App :)
Ezine Focus: Process Measurement & Instrumentation
Our first Ezine has received raving reviews, with incredibly positive feedback from readers, advertisers and agencies.
If you missed our first edition you can read below, and we are now working on our next edition focussed on Drives & Motors - drop me an email if you are interested in being included - [email protected]
So a rather Tagme app focused edition which I hope you don't mind. It has been a big part of my life for so long and I really hope it helps users as intended. Once again, your support & feedback would be incredibly appreciated.
And of course, I also hope we can look forward to your inclusion in our April issue.
All the best,
Process Industry Informer is published 6 times a year and is read by the Management/Senior engineering teams responsible for the development, maintenance and purchasing for their particular establishment throughout the Food & Beverage, Chemicals, Pharmaceuticals, Paper & Pulp, Power Generation, Water, Plastic & Rubber, Glass/Ceramics/Cement, Metals etc industries.
We send 8,500 physical copies throughout the UK & Ireland and send our digital version to an additional 12,000. All latest issues are also available on our website
Tel: +44 1428 751188
Email: i[email protected]