Guy's 'What's Coming Up'
A bi-monthly(ish) lighthearted insight into the world of PII's publisher Guy Ullmann's latest going's on, together with updates about PII and details of ‘What's coming up‘ in each issue
Hello and welcome to my January 2022 WCU!
I hope you had a fabulous Christmas break, which no doubt feels like a distant memory already, but are now all set for a busy and prosperous 2022 – which I hope PII can contribute to.
My Christmas was quiet, but a really nice quiet, lots of time with Noah and my Sister – it was the first time since Ivan passed away I had seen them, so it was an emotional reunion.
I stayed with ma & pa for a while too, which was just as well as you'll see in the pics below, they were in serious need of a dusting of Christmas spirit!
This year, mum made the executive decision to have our Christmas meal at a restaurant, which I have to admit I wasn’t the biggest fan of, especially as it was an Italian!! – Robi would have been overjoyed if she was with us! (Thankfully they swapped the pizza for a 7 course Roast which I confess was delicious (even my veggie option!)
Lots to cover in this issue, but before that below are a few highlights of my Christmas….
Top of the website rankings…again
One of the many marketing tools I use is a really useful service called Similarweb which helps track how your website is doing against your competitors, and it's something I would advise you to use for your media planning as you can determine which websites are performing the best.
As you can see below, PII outperforms all of our closest competitors (and a couple of others just so you can evaluate the difference) by quite some distance in every category, except one!
(Stats taken between Sept-Nov 2021)
Below is a table summarising the stats:
| Magazine | Total visits | Desktop vs Mobile % | Global rank | Country rank | Monthly visits | Visit duration | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|---|---|---|
| Process Industry Informer | 68523 | 31.13 vs 68.87 | 1,991,915 | 444,646 | 22,841 | 1.03 | 2.5 | 41.32 |
| Drives and Controls | 46,016 | 41.71 vs 58.29 | 2,313,872 | 1,450,393 (US) | 15,339 | 1.54 | 1.4 | 73.6 |
| PandCT | 20,227 | 24.65 vs 75.35 | 4,157,544 | 945,935 | 6,742 | 0.05 | 1.04 | 96.56 |
| Process Engineering | 7,719 | 65.54 vs 34.46 | 6,100,550 | 915,344 | <5,000 | 0 | 108 | 95 |
| Process & Control | 42,316 | 10.19 vs 89.81 | 9,452,600 | 652,314 (China) | 14,105 | 0.12 | 1.05 | 96.21 |
| PECM | <5,000 | 100 vs 0.00 | 10,909,067 | 1,362,711 | <5,000 | 0.23 | 1.09 | 90.42 |
| MEPCA | <5,000 | 72.04 vs 27.96 | 17,252,024 | 1,512,134 | <5,000 | n/a | 1 | 96.2 |
Save 50% on advertising!
We have revamped our popular digital memberships, to now combine PR, Email marketing, Podcasts and more.
Not only that, but as a member you can save more than 50% on advertising – it's an unbeatable offer that gives you maximum exposure across all our channels, stamping your company as an industry leader.
Below are the savings you can make:
Not only that, but as a member you can save more than 50% on advertising – it's an unbeatable offer that gives you maximum exposure across all our channels, stamping your company as an industry leader.
Below are the savings you can make:
You can read more on pages 18-19 on our media brochure.
Video Intro Service
We have recently introduced a new PR service ideal for important announcements…
Via video call, Head journalist Dave Howell will conduct a short interview with a company representative which we'll edit into a news brief to be placed at the top of your PR and used across all our channels to help drive traffic to the article on our website.
It's a great way to raise your corporate profile and reach a wider audience.
See the video below:
Via video call, Head journalist Dave Howell will conduct a short interview with a company representative which we'll edit into a news brief to be placed at the top of your PR and used across all our channels to help drive traffic to the article on our website.
It's a great way to raise your corporate profile and reach a wider audience.
See the video below:
What's Coming Up in the Jan/Feb issue
Below are the features for our first issue of 2022:
– Improve and Simplify Safety System Management
– Pinpointing where energy efficiency can be most productive in the chemical processing industry
– Hygienic Design is more than hygienic components and cleanability
– Digital Twin Technology
– Effective Sealing Solutions for Safe Food and Beverage Production
– How Rockwell hardness testing supports material evaluation
– An introduction to Hygienic Pigging
– New communication trends, that food manufacturers need to know
Columnists:
– Sean Moran
– Gavin Smith
Book in
I course would love to hear from you for any enquiries, please drop me a line for advertorial/advertising via the form opposite or email me on: guyullmann@piimag.com
Final booking date: February 4th
*** As we're digital only we can embed your latest video either within text or as a standalone advert ***
Download our 2022 Media Brochure
Read the latest issue of PII
And finally....
I am a big fan of The Apprentice, these days more for the comedy factor than any business acumen and this season is certainly not disappointing…
In case you missed it, in the first task the so called ‘crema de creme of business brains’ were tasked to come up with a cruise line theme and associated logo, this, what I’m embarrassed to say, is what the guys team came up with:
The last time I saw anything like that I had to call out Dyno-Rod
In the next task the candidates were tasked to come up with a toothbrush for kids aged 6-8, this is what the guys came up with:
I'm thinking of getting a psychiatrist for you lot, because you seem to be obsessed with turds.
(Asking the girls:) You were going to Saturn, right?
This looks like it came from Uranus!"
Definitely a facepalm moment!
If you need any design assistance, that won’t look like a turd, our design team is excellent – please do get in touch for any projects you have in mind.
Thanks as always for reading and I look forward to working with your during 2022.
All the best,
Guy
+ 44 (0)1428 751188
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Send any comments and I'll get right back to you
