May is definitely my favourite month, summer is on the way, we have two bank holidays and the latter of which usually coincides with my birthday! Although turning 42 is not something to celebrate this year!

I'd like to share with you a recent experience I had, part of which still makes me squirm in embarrassment – bear with me, there is a point to it…!

Towards the end of last year I got a niggling injury that put me out of action for 5 months. That, coinciding with Christmas, meant that my usual dry January was not enough to shed the extra pounds I had gained. (Not great when you play quite a lot of beach tennis and very conscious that every other person has a gleaming six-pack!)

So, with Robi's ‘encouragement' she persuaded me to visit her nutritionist, which was a real eye opener.

Prior to the initial consultation I had to have a blood test and provide a pee sample. Naturally Robi forgot to tell me this minor detail, so I had to go back the next day and as always was running late…

I ran into the reception with my cup in a paper bag and was greeted with a shocked receptionist screaming “Il vasetto sta perdendo! Il vasetto sta perdendo!” which with my limited Italian wasn't very helpful, until I looked down and realised the lid may not have been sealed fully…. gulp!

I ran out quicker than you could say ‘mama mia'

The worst part is that I had to go back later with a new properly sealed cup, embarrassed doesn't even come close!

Not my proudest moment, but looking back now I can laugh…and share! 🙂

Anyway…

Being a veggie I always thought I ate very healthily, however, there is one thing eating healthy food, but another thing having a balanced diet.

As I learnt, there are a number of factors that make up a good diet and even better waste line!

The doctor plugged me in and took all my vitals and within a couple of days sent over a personalised diet.

It did take a few days to adjust to not only the diet but how creative I could be with my culinary skills (see my roundup gallery below!), however the difference after 3 months is pretty awesome. (Although I am combining this with Caroline Girvan's EPIC Endgame 50 day workout, which is an absolute killer!)

So Guy, why the hell are you sharing stories about leaking cups of pee I hear you ask!?

Well, that part of the story I just thought would be funny to share – We could all do with some cheering up during the current circumstances, even if it is at my own expense!

However, you can compare my new found balanced diet with your marketing strategy…

You need to have the right balance of different elements to get the most out of your marketing approach.

Too much of anything is not great and missing important aspects that you think you don't need can have a negative impact.

It's also important to note that it takes time to adjust to a new diet and to reap the rewards, and the more consistent you are the better the results.

Using established media that matches your client profile is one of those important elements.

The continuity of being seen with trusted and respected media partners plays a vital role in your sales funnel. It adds credibility and value to your company – this is why so many companies add the ‘As featured on e.g. Entrepreneur, Forbes, PII 😉 etc' on their own websites – because it tells prospective clients you can be trusted.