Dow Performance Fluids and Univar Europe to launch new distribution platform for Low Temperature Heat Transfer Fluids in Europe

Dow’s Performance Fluids business announced that it has extended its marketing relationship with Univar Europe for Low Temperature Heat Transfer Fluids (DOWCAL™ 10, DOWCAL™ 20 and DOWCAL™ N).

Beginning March 1, 2009, Dow and Univar Europe will launch a distribution platform that will serve the following countries in Europe:  Norway, Sweden, Denmark, United Kingdom, France, Belgium, The Netherlands, Luxembourg, Spain, Portugal and Italy.   This platform structure will allow further brand development as well as faster response to customer needs. Under the management of Univar Europe, together with local Univar entities, Univar will provide sales and customer service including tailor-made dilution for order fulfillment to customers in each of the above mentioned countries. 
Dow and Univar Europe have moved toward this next stage in their long lasting distribution relationship in order to increase market focus, speed up implementation and further enhance the strong Dow Low Temperature Heat Transfer Fluids brand.

“This change is being made to leverage and further improve our best practices in order to serve our Low Temperature Heat Transfer Fluid customers more efficiently. This platform approach will bring an unmatched focus across Europe on our brand values which are product reliability, quality and peace of mind for our customer,” says Renaud Jourdan, Europe/IMEA Marketing Manager for Dow’s Low Temperature Transfer Fluids. “We are confident that this model can provide excellent support to our customers and their highly technical processes.”

“Utilizing our highly experienced and skilled technical sales team in each of the local Univar entities together with pan European portfolio management, we are prepared to help direct Dow’s efforts toward further developing one of the strongest brands for Low Temperature Heat Transfer Fluids in Europe,” said Hans Schilperoord, Business Director Univar Europe. “Our dual efforts will provide customers with excellent service, product-specific technical assistance, logistical support and the most recent application developments.”   

Effective March 1, 2009, buyers can purchase Dow Low Temperature Heat Transfer Fluids or obtain more information through the Dow Customer Information Group in Europe at +800-3694 6367 (toll free) or +32 3 450 2240 or via email at: www.dow.com/assistance/.