A quarter of the world's electricity is converted into motion by industrial electric motors, yet a significant share of that energy is quietly wasted. With half of the world's motors over a decade old and a “if it isn't broken, don't fix it” mindset still common across industry, the cost of inaction is mounting.

In this episode, Daniel Eberli, Global Business Line Manager at ABB, explores what it takes to close the efficiency gap. Drawing on real-world examples and proven technologies, Daniel explains why, when 97% of a motor's lifetime cost is electricity, energy efficiency is one of the most powerful levers available to industrial leaders today.

This is where ABB’s Synchronous Reluctance (SynRM) motor technology comes in. Launched in February 2026, the magnet‑ and rare‑earth‑free IE6 SynRM range offers major gains in energy savings while keeping maintenance simple and predictable.

Upgrade to IE6 Hyper-Efficiency SynRM and benefit from energy efficiency that surpasses current IEC standards, delivering fast payback and strong ROI through significantly lower energy use. Its cooler, simplified design means lower maintenance and higher reliability, while independently verified Environmental Product Declarations (EPDs) provide transparent carbon data to support your CO₂ reduction goals and stronger ESG performance. Available in standard frame sizes, it offers a straightforward drop-in replacement for easy modernisation.

ABB's low voltage motor portfolio helps organisations outrun – leaner and cleaner, while reducing costs and emissions across their operations.

To find out more about ABB’s IE6 Synchronous Reluctance motor range, visit here