Beamex Strengthens Leadership with Strategic Sales & Operations Appointments
Beamex is delighted to announce the appointment of two highly experienced industry experts to the Beamex Group leadership team. Mika Niemi joined as Operations Director towards the end of 2024 and Antti Koivisto took up his new role as Senior Vice President of Sales at the beginning of March 2025.
These appointments demonstrate Beamex's commitment to delivering even greater value to customers and its relentless pursuit of operational excellence and customer-driven growth.
The opportunity to take up these new positions and be part of the leadership team arose after the outgoing incumbents indicated a desire to seek new challenges within the business. Retired Operations Director Jukka Syrjä relocated to the USA to join the leadership team at Beamex USA and Alex Maxfield, who had managed Beamex Group Sales for the past decade, became Head of Direct Sales.
Consistent with Beamex's approach, the business was able to pair Jukka and Alex's aspirations with jobs good for Beamex as a company and for them as skilled business professionals.
Antti has sales and business management experience of 20 years within strategic key account management, international business leadership – strategic and management of customer value. As the SVP Sales, he provides a significant role on the executive team executing company strategy and directing all of Beamex' selling activities.
Antti will direct global selling activities in Beamex through direct selling and indirect channels generating revenues. Two of his highest priorities will be to work on the Beamex sales strategy and improve customer interaction.
Mika, as Operations Director, is responsible for all operations at Beamex. He will focus on streamlining Beamex operations for maximum efficiency and on maximising the company's manufacturing and calibration services in an effort to boost revenue on an international scale.
Mika's role also involves sourcing and logistics, where his task is to streamline it and provide customers with faster and more reliable service. Mika brings a lot of operational, sales and R&D experience and has a background to establish his leadership skills.
“Both Antti and Mika bring a vast amount of valuable knowledge and experience to the leadership team,” says Beamex CEO Jan-Henrik Svensson. “Under Mika’s guidance we are seeking to streamline processes, improve resource allocation, and enhance overall efficiency, allowing Beamex to respond more effectively to market demands and providing a good base for future growth. Antti brings fresh strategies to boost revenue, expand market reach, and improve customer relationships, with the aim of increasing sales, driving market share, and improving our competitive positioning. With these strategic appointments, Beamex is well positioned to further elevate the customer experience, strengthen its market presence, and achieve long-term growth.”
The Beamex Leadership Team
The Beamex Group leadership team is dedicated to customer success, operational excellence and innovation. The team members possess a high level of experience and share a vision for the future and a desire for long-term growth while fulfilling our purpose of creating a safer and less uncertain world.
The Beamex Leadership Team comprises:
- Tina Ademola, Director, People & Culture
- Petteri Juola, Director, Product Development & Technology
- Mona-Lisa Grannas, Marketing Director
- Antti Koivisto, Senior Vice President, Sales
- Mika Niemi, Operations Director
- Sami Sahlgren, ICT & Management Systems Director
- Hans Skrifvars, Finance Director
- Jan-Henrik Svensson, CEO
These new appointments mark the beginning of a new chapter for Beamex, reinforcing its focus on providing best-in-class solutions and services to customers worldwide.
Beamex Ltd
- 01455 821 920
- beamex.ltd@beamex.com
- http://www.beamex.com
- Unit 1, Interchange 21, Centre Court Leicester Leicestershire LE19 1WR GB
About us
A better way to calibrate – Since the establishment of Beamex in 1975, the company has focused strongly and consistently on calibration. Beamex is a technology and service company that develops, manufactures and markets high-quality calibration equipment, software, systems and services for the calibration and maintenance of process instruments. The company is a leading worldwide provider of integrated calibration solutions for improving quality and efficiency.
Beamex offers a comprehensive range of products and services—from portable calibrators to workstations, calibration accessories, calibration software, industry-specific solutions and professional services. Through Beamex’s global and competent partner network, Beamex’s products and services are available in more than 80 countries. Beamex is certified in accordance with the ISO 9001:2015 quality standard.
Over forty years of experience in manufacturing and developing calibration equipment and systems, close co-operation with customers that have high requirements and uncompromising quality standards, shared by the people working at Beamex, are things that have made Beamex’s calibration solutions world-class. As a proof of Beamex’s success, there are more than 10,000 companies worldwide utilising its calibration solutions.
Beamex’s ISO 17025 accredited calibration laboratory is accredited and approved by FINAS (Finnish Accreditation Service). FINAS is a member of all Multilateral Recognition Agreements / Mutual Recognition Arrangements (MLA/MRA) signed by European and other international organisations, i.e. European co-operation for Accreditation (EA), International Laboratory Accreditation Cooperation (ILAC) and International Accreditation Forum Inc. (IAF).
What we do in a nutshell
We provide products and services for companies to streamline and digitalise their calibration processes.
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