New polyclarbeer com website from Ashland Inc offers brewers key knowledge on beer stabilization
Brewers everywhere now have free access to a wealth of information about beer stabilization technology following the launch of the polyclarbeer.com website by Ashland Specialty Ingredients, a commercial unit of Ashland Inc. (NYSE: ASH).
The site for Polyclar™ polyvinypolypyrrolidone (PVPP) stabilizers is being launched in time for the Brau Beviale exhibition and provides brewers a portal for learning more about and finding solutions for improving beer quality and clarity. Ashland beer stabilization specialists will demonstrate its functionality and offer insights on all Polyclar products at Brau Beviale Nov. 9-11 in Nuremberg, Germany.
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Polyclarbeer.com was developed specifically for brewers and is a sister site to polyclarwine.com, which launched earlier this year. The site is a rich source of information on PVPP, the chemistry upon which all Polyclar products are based. Polyclarbeer.com provides both technical and application information on the use of PVPP in beer brewing, detailed product literature specifying dosing and other usage recommendations and a forum where Ashland experts provide answers to specific questions. Additionally, visitors can view a demonstration of how Polyclar stabilizer is easily dispersed in water.
“Our new beer portal can be an invaluable resource for brewers everywhere. The answers to a lot of commonly asked questions regarding stabilization chemistry can be found here, but even if brewers have very specific questions regarding the use of PVPP technology in their processes, they can use the site to contact our technical service teams for expert answers,” said Mika Unting, business unit director, Beverage, Ashland Specialty Ingredients. “We’re especially excited to share this with the global attendees at Brau Beviale.”
In addition to demonstrating the site at Brau Beviale, Ashland professionals will share the results of testing that may suggest benefits for using PVPP in upstream stabilization – a method in which stabilizers are added while the brew is hot or warm instead of during the cold block stage. Initial testing suggests that stabilizers that have been heated and then cooled may better adsorb certain unwanted polyphenols. Data on Ashland’s trials can be reviewed at its booth.
Product specialists will also be on hand to discuss service offerings such as the company’s “Perfect Stabilization System,” which uses the Ashland-developed portable haze tester to determine haze precursors in beer.
Show attendees can learn more about Ashland’s Polyclar products at Brau Beviale by visiting Hall 7, Booth 311 or at www.polyclarbeer.com.
Polyclar is the No. 1 brand of PVPP beverage stabilizers in the world. Supported by a global network of Ashland specialists with decades of experience in beverage stabilization, the brand has become widely recognized for its high quality, technical service and expertise.
Ashland Specialty Ingredients offers industry-leading products, technologies and resources for solving formulation and product performance challenges in key markets including personal care, pharmaceutical, food and beverage, coatings and energy. Using natural, synthetic and semi-synthetic polymers derived from plant and seed extract, cellulose ethers and vinyl pyrrolidones, Ashland Specialty Ingredients offers comprehensive and innovative solutions for today”s demanding consumer and industrial applications.
In more than 100 countries, the people of Ashland Inc. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, food and beverage, personal care, pharmaceutical, tissue and towel, and water treatment. Visit www.ashland.com to see the innovations we offer through our four commercial units – Ashland Specialty Ingredients, Ashland Water Technologies, Ashland Performance Materials and Ashland Consumer Markets (Valvoline).
