GEA Barr-Rosin opens up new market for VWG drying in China
In November 2011, Dr. Fan Zhang took on a new role at GEA Barr-Rosin as the dedicated market manager for China as part of the company’s sales focus on the region. Since that time, the company has been successful in securing a number of new orders in China, including several ring dryers for handling Vital Wheat Gluten (VWG), a protein co-product of wheat processing, with the dried product being a valuable food additive. This run of recent success in China started in in 2012 when GEA Barr-Rosin was awarded a contract for two sizable ring dryers that have been installed and successfully commissioned at one of China’s largest wheat processing facilities.
The project also marks the first time that wheat starch has been used in China as the raw material to produce citric acid. Previously, corn was the preferred raw material for citric acid production, but in China, corn is a highly controlled commodity with restrictions on its use. Corn is also classed as a food product making it more expensive than wheat, which is not. The result of this higher price of corn has seen an increase in the number of companies making a change over to wheat-usage as a raw material base for starch related products.
In 2013 GEA Barr-Rosin has recently secured another Chinese VWG project for a customer in North-East China. This addition brings the total number of GEA Barr-Rosin VWG ring dryers in China up to ten.
With GEA Barr-Rosin’s drive to succeed in China’s ever growing market, the UK-based Dr. Fan Zhang is looking forward to further building on this success. “GEA Barr-Rosin decided to re-focus on the Chinese VWG market from the end of 2011,” explained Dr. Fan. “Our success has come as a result of close teamwork between GEA companies and an increasing demand for larger VWG dryers. Our customers increasingly appreciate the high quality of our dryers and the features that provide a safer, more stable, more reliable and more energy efficient system than any competitive product available.”
GEA Barr-Rosin is a leading supplier of industrial drying systems, offering numerous technologies to dry wet materials, ranging from granules, cakes, sludges, powders and slurries. With thousands of references worldwide, GEA Barr-Rosin drives for excellence and maintains their leading position by continually focusing on product quality, system reliability, energy savings and emission control.
Dominique Kuehner
Sales and Marketing Manager
GEA Barr-Rosin
+44 1628 641700
Email: dominique.kuehner@gea.com
