Performance Redefined: AkzoNobel and McLaren Racing team up for Sikkens Autowave Optima campaign
As proud partners since 2008, AkzoNobel Vehicle Refinishes and the McLaren Formula 1 Team share a relentless focus on outstanding performance and pioneering innovation. That spirit of excellence now takes centre-stage with the launch of Sikkens Autowave® Optima, the new-generation water-borne basecoat designed to deliver greater efficiency and sustainability for bodyshops.
To mark this milestone in vehicle refinishing, Sikkens and the McLaren Formula 1 Team collaborated to produce an exciting campaign filmed at the McLaren Technology Centre, featuring McLaren’s driver Lando Norris.
Stepping into the spray booth, Lando is faced with a new test: the Sikkens Spray Challenge, set by the AkzoNobel technical team. With protective gear on, the McLaren F1 Team driver tests his application skills by spraying a car panel in the infamous McLaren ‘Papaya’ orange, as he demonstrates how the basecoat is applied easily.
The one-stop application means that Lando can create his fade design without leaving the spray booth and waiting for the first layer to dry. He’s able to achieve perfect coverage in just 1.5 layers instead of the conventional 2, due to its high pigmentation. With the basecoat so easy to apply and blend, he adds the finishing touches: a striking black fireworks effect across the full panel.
With Sikkens Autowave® Optima, no flash-off is required between coats so application is faster and enables bodyshops to save 60 % less energy than a conventional basecoat, along with 380 g/L VOC (10 % lower than the 420 g/L legislation). This new technology from AkzoNobel demonstrates that sustainability, productivity and profit can exist in harmony.
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And, with consistent high-quality results and superior colour accuracy, it will also help bodyshops meet the growing demands for speed, sustainability and outstanding finishes in today’s fast-paced environment.
Patrick Bourguignon, Business Director, Automotive & Specialty Coatings at AkzoNobel, says: “Our partnership with the McLaren Formula 1 Team is built on a shared commitment to precision, speed and innovation – values that also define Autowave Optima. With this next-generation basecoat, we’re setting a new standard for productivity in the bodyshop. The launch marks an exciting milestone not just for AkzoNobel, but for our customers across the globe who are ready to take their own performance to the next level.”
Designed with sustainability at its core, Sikkens Autowave Optima isn’t just about a new product; it’s about empowering bodyshops to deliver faster repairs and premium finishes every time they step into the spray-booth.
Watch the teaser campaign video to discover how Sikkens Autowave® Optima is setting new standards in vehicle refinishing:
