Grant Wellwood, PhD (CEng), FIChemE, An experienced process engineer specialising in the study (trade-off analysis) and innovation of processing flowsheets. His personal goal, to find simplicity in complexity so scarce resources can be used more effectively, has taken him from food to metal and all places in between. Sometimes a proponent, sometimes a customer, his career rotation through the various roles has given him a unique perspective and empathy for everyone in the process innovation ecosystem, especially the customers who need to move from a status quo. His innate ability to discern signals in noise has led to him holding over 20 processing-related patents, a testament to his deep understanding of the processes and physics involved and a knack for linking them to business value creation opportunities. His current focus is the development of tools to overcome the biggest roadblocks to realizing the value of processing innovation in the face of incomplete knowledge and high uncertainty.