Keith Smith is the Co-Founder and Chief Operating Officer of IntelliAM – an innovative UK tech company that specialises in AI and machine learning for the manufacturing industry. He has 27 years of experience in the manufacturing and engineering industries. Keith began his training as an apprentice in mechanical engineering. He built his robust background through his work at Mars Inc, where he spent 16 years holding various operational and engineering roles. He has extensive expertise in the FMCG sector, specialising in the development and promotion of Asset Care Standards. In his role as COO at IntelliAM, Keith leads all operational teams, driving the development of the IntelliAM platform to help customers achieve world-class asset care standards.