Yossi Sefi is the CTO of BlueTree Technologies, a food tech company specialising in sugar reduction for natural beverages. A seasoned technology and operations executive, Yossi brings deep expertise in process development, product scale-up, and R&D, with a strong track record of optimising technologies for commercial success. Specialising in downstream processing for fermentation, he has led complex recovery and purification operations, including extraction, filtration, crystallisation, and chromatography, across the food and beverage, pharmaceutical, and dietary supplement industries. Yossi holds a B.Sc. in Biotechnology Engineering and an M.Sc. in Industrial and Management Engineering from Ben Gurion University. At BlueTree, he spearheads the advancement and implementation of the company’s patented sugar-removal technology, ensuring it delivers on both performance and clean-label promise.