Fulton To Sacrifice Gross Margins To Assist Struggling Key Sectors
With its management team constantly reviewing the performance of the wider market and current economic climate – which are showing signs that capital expenditure has dropped by approximately 40% [Monetary Policy Report August 2020] – heat transfer specialist Fulton has taken the unprecedented decision to introduce an initiative to cut the gross margin on its VSRT steam boiler to ensure that customers from key sectors, including the NHS and food & beverage processing, will benefit from its scheme.
Commenting for Fulton, managing director Carl Knight says: “Given the exceptional nature of recent events and the struggle many businesses find themselves in, we have decided to launch an initiative designed to help the many key sectors that have themselves been assisting the wider population during the recent COVID-19 pandemic.
“We know from a recent surge in demand for servicing and maintenance that many of our customers in these sectors are operating steam boilers that are aging and, in some cases, need replacing; and others who need to expand their capabilities and facilities to meet current demand. However, we also appreciate that current trading conditions mean capital budgets have been affected, so opportunities to purchase new capital equipment is restricted.
“To assist these key sectors, Fulton has therefore taken the decision to sacrifice the gross margin on all models from its VSRT steam boiler range for the remainder of 2020. Additionally, with many other businesses struggling as a result of other sectors being impacted or shut down since March, we are extending these discounts to all of our customers!”
Fulton’s new scheme and the discounts on offer do come with some caveats, which include:
- Discounts apply to the cost of the VSRT steam boiler and excludes ancillary equipment and/or the full project value
- The order must be placed and paid for in full before 31st December 2020 with a Vesting Certificate being provided on receipt of the Final Payment. The discounted amount will be taken from the final payment balance
- The ordered boiler must be delivered or collected before the 31st March 2020. However, we will provide warehousing free of charge until this date
With outputs from 160 to 4,000 kg/h, Fulton’s VSRT is claimed to be the most radical change to vertical steam boiler design since the company pioneered the vertical tubeless boiler in 1949! It boasts industry-leading performance with up to 86% gross efficiency from a fully-water-backed design with no refractory; its architecture makes it durable and reliable, with up to 10:1 turndown through its fully-modulating burner; and, with a mesh burner and furnace designed as a single component, achieves typical NOx emissions of less than 20ppm.
For further information on the offer, please call the Fulton sales office on +44 (0)117 972 3322 or email sales@fulton.co.uk.
About us
Heat transfer specialist Fulton boasts a range of zero Carbon emission electric boilers and class-leading fuel fired boilers, plus a portfolio of aftercare solutions, all of which can help with your organisation’s decarbonisation strategies and place you firmly on the Road to Net Zero.
Boasting manufacturing and research and development facilities in the UK and around the world, Fulton is recognised as a global leader in the development of heat transfer solutions, including its VSRT fuel-fired steam boilers with outputs from 100kW to 1250kW (160 to 1956kg/h), all-new VSRT-E hybrid steam boiler, and Compack, Electropack and Europack electric steam boilers with outputs from 9kW to 300kW (14 to 479kg/h).
Beyond its product portfolio, solutions from the company’s aftercare division can support Fulton’s own installations and those from other boiler manufacturers. As well as offering boiler spares and repair service for all makes and types of heat transfer equipment, Fulton’s aftercare portfolio also includes accredited boiler operator training to INDG436 and BG01-R2, technical boiler house risk assessments, boiler and water treatment service contracts, water treatment training to BG04 and EN12953, steam trap surveys, site mass balance assessments and system design, etc.
What we do in a nutshell
Heat transfer specialist Fulton boasts a range of zero Carbon emission electric boilers and class-leading fuel fired boilers, plus a portfolio of aftercare solutions, all of which can help with your organisation’s decarbonisation strategies and place you firmly on the Road to Net Zero.
Where we supply to
UK Ireland, Europe, Africa, Australia
Industries we supply to
Chemicals, Consultants, Energy and Power, Food and Beverage, Glass Ceramics Cement, Metals and Minerals, OEM, Paper and Pulp, Pharmaceutical Cosmetics Toiletries, Plastics and Rubber, Recycling, Textiles, Tobacco, Water and Wastewater
