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ICE Europe, 8 – 10 November, Munich Trade Fair Centre, Germany Rockwell Automation – Hall B6, Stand 385

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With globally capable products and new-market opportunities differentiating forward-thinking converting companies, Rockwell Automation will be on hand at ICE Europe to explain what experience, services and products it can offer to help machine builders (OEMs) and end users tap into their export potential.

At this year”s ICE Europe, visitors will be able to meet with industry and technical specialists and the company”s global converting business manager to discuss what it is that makes Rockwell Automation so strong in this field. They will get a chance to see how Rockwell Automation has helped many household names approach, deploy and successfully integrate into many countries… especially the all-important BRIC countries (Brazil, Russia, India & China) and other emerging markets, as well as the domestic US and European markets.

This significant growth is attributed not only to Rockwell Automation”s dominant presence in many of the world”s leading blue-chip companies – most of which are household names – but also in its burgeoning market share; as many forward-thinking companies are embracing the diverse range of capabilities and products it can offer and support across the globe.

Very few companies can boast the same worldwide presence that Rockwell Automation can offer; and when it is backed up by class-leading technology in the form of The Integrated Architecture, it can help companies to realise their huge potential. Not only towards exports, but also towards integration, communication and operations, no matter where on the planet they are based or operate.

The Rockwell Automation Integrated Architecture system helps OEMs and end users to build a business in which information flows across their organisation, so they can better address key market challenges. It does so by leveraging exceptional, industry-leading features that include: multiple disciplines (automation, process, batch, safety & motion, drive); scalable dimensions, from small, single-machine applications up to entire manufacturing plants; EtherNet/IP, a single, IT-friendly Ethernet network for information, I/O and motion; real-time information, offering live data and open access throughout power and control systems, enterprise and supply chain; and knowledge integration via the integration of devices and systems to maximise and secure intellectual property.

No single technology or product defines Rockwell Automation”s capabilities in the converting field. Instead, it is the combination of the many facets of what the company can offer that sets it apart from its competitors. With Integrated Architecture as a backbone, connecting Allen-Bradley Logix programmable automation controllers (PACs), Allen-Bradley PowerFlex drives, Allen-Bradley Kinetix servo solutions and a huge array of safety and HMI solutions – all on a single network – users are able to tap into their potential in the most effective way possible.

Visitors to the show can visit the company”s stand at any time to discuss their needs with the specialist on hand.

Literature will also be available that covers reference stories and case studies, domain-specific brochures and technical documents that elaborate on the power and potential of the Integrated Architecture, as well as many of the class-leading products available from Rockwell Automation. If addressing new markets, globalisation and export potential are your next major challenges, there is no better source for advice, help and direction; and the technology you need to achieve them.

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