New branding for control and power solutions for automation provider

Phil Black - PII Editor 08/05/2014

66 1 minute read

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Leading provider of control and power solutions for automation, The Automated Technology Group, has revealed its new strategy for the future, including a new and distinctive brand image.

The strategy sees The Automated Technology Group – which includes Autotech Control Systems and Igranic Power Systems – being marketed as a group more heavily than in the past. Said Andy Robinson, CEO, “There are so many synergies between Autotech and Igranic and so many common markets and clients for our solutions that we are now focusing on The Automated Technology Group brand. Through one common identity, we aim to leverage fully the scale and expertise of our technical teams in order to support our clients” needs more comprehensively, especially when it comes to larger projects.”

The new branding is comprehensive – encompassing not only a new logo but also new vehicle liveries, corporate clothing, workspace decoration, web presence and printed materials – but it is only one element of a fundamental rethinking of the group. Explained Andy Robinson, “We are embarking on a new phase in The Automated Technology Group”s journey. Our vision for the future demands a unified business that is focused on meeting customers” evolving needs. We”re excited about our new branding but it is merely an outward sign of significant internal change. With a strong and highly motivated team providing intelligent and future-oriented solutions, we have a bright future ahead. We see our new brand image,” he continued, “as solidifying our position as the best independent provider of integrated power and control solutions in the UK.”