Valérex Containers from Greif UK Brand building business to business

Phil Black - PII Editor 01/11/2007

131 1 minute read

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When people think in terms of how packaging can help in building a brand, then the obvious examples are icons like the famous and immediately recognisable Coke bottle, the Marmite jar or the Heinz baked beans tin. In process and business to business packaging, the style or decorative aspects of the packaging naturally takes second place to the function, and indeed the contents.

The Valérex liquid container from Greif offers capacities from 10kg to 25kg and superbly combines the function and form elements of successful packaging – in function terms it is without equal – anti-”glug” pouring and easy handling with its pivoting handle, UN approvals and easy stacking to help with logistics, and unlike a blow moulded “jerry can”, Valérex can be re-used with no risk of contamination from hung-up material inside the handle. It is also up to 20% lighter than a blow moulded container.

Where Valérex really scores, though is in the wealth of decorative possibilities open to the business marketer – no longer limited to a tiny range of colours and a small area for a label, a business can make it”s products really stand out against the competition, adding and reinforcing value and differentiation. Valérex is available as standard in twelve base colours, and both special colours and colour combinations are also possible. To add detail, the whole surface of the Valérex drum can be screen printed to a high standard. If a photo-realistic or full colour print is required, then Valérex drums can be litho-print sleeved to give a fantastic result.

Valérex is perfect where a product needs to remind the customer of how special it is, why it was bought, or how it is to be used.

For more information contact Greif UK Ltd, Hull, East Yorks.

Tel: 0151 373 2000 Fax: 01482 371 708 E-mail: will.dale@greif.com