Water Technology Rebrand Readies Technology Company For Growth
A new word enters the water technology lexicon on 12 March with a bold rebrand by Servelec Technologies and recent acquisition, leak detection specialist Primayer. The two companies are now united under one brand and one name – Ovarro.
Water is a core sector for Ovarro, which also works with clients in the oil & gas, broadcast and transportation markets. The company helps organisations monitor, control and manage their assets and is anticipating considerable organic growth as utilities and municipalities seek greater analytics capability to drive multiple efficiencies in their operations.
Ovarro is inspired by the name of Roman scholar Marcus Terentius Varro who was first to propose the honeycomb conjecture. He stated that a regular hexagonal grid or honeycomb pattern is the best way to divide a surface into regions of equal area with the shortest total perimeter.
Charles Darwin later commented that, “The honeycomb is a masterpiece of engineering. It is absolutely perfect in economising labour and wax.”
David Frost, chief executive of Ovarro said, “The water technology market is entering an extraordinarily vibrant phase, which we wanted to capture with the honeycomb theme of our rebrand. Exceptional efficiencies are sought by our customers and they will only be achieved through the collaborative efforts of a busy hive.“
“We have some great technologies and unrivalled in-house expertise and in coming together and integrating our teams in R&D, operations and at the executive level, we can streamline our offer across industries and geographies. Having a single brand to wrap around this unique integrated offer is the most effective way of delivering to our customers.”
Looking ahead, Frost said, “Tightening regulatory drivers mean water utilities and municipalities around the world are expected to do more for less. There are also considerable strains on our natural resources and water losses through leakage are a massive issue. Our combined solutions tackle that head on.”
Ovarro’s rebrand includes a new logo and colour palette on the honeycomb theme, along with a new website www.ovarro.com. The company is headquartered in Sheffield, UK, and has offices in Australia, Belgium, Canada, France, Malaysia and the United Arab Emirates.
About us
Ovarro is the new name for Servelec Technologies and Primayer.
At Ovarro, we connect big data to make a big difference.
Some 40 years ago; our business was started through its people collectively working together, sharing knowledge and ideas to create products that would deliver benefits to our customers through engineering ingenuity, helping us to grow into the business we are today.
A business spanning four continents, providing critical technology that’s working 24/7 behind the scenes, ensuring people and businesses can get on with their daily lives.
Through innovation and collaboration, we help support business critical assets and national infrastructure around the globe with industry-leading, data-driven solutions that enable organisations to work smarter and more effectively.
Secure, proven, trusted engineering. Integrating seamlessly with our assets. Collecting and communicating data from remote locations in the most demanding of environments.
Ovarro works with customers and our global partner network across Water, Oil & Gas, Broadcast and Transportation to manage their assets efficiently, intelligently and collaboratively.
Where we supply to
UK Ireland, Europe, Africa, Asia, Australia, South America, North America
Industries we supply to
Automation, Chemicals, Energy and Power, Food and Beverage, Glass Ceramics Cement, Metals and Minerals, Recycling, Water and Wastewater
