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Watson-Marlow Fluid Technology Group launches new website to support ongoing growth

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Award-winning, global leader in fluid management technology, Watson-Marlow Fluid Technology Group (WMFTG) announces the launch of its upgraded website. The new website will reflect its sectorised sales strategy and future proof for upcoming global expansion plans to support more essential industries including biopharmaceutical, medical technology, water, food and waste.

Over the last three years, a dedicated team has been upgrading WMFTG’s website to utilise the latest software. The new site offers a rich and targeted online browsing experience, featuring a dynamic and exciting new design that reflects the company’s strong foundation in engineering. Structured brands, products and areas of expertise will facilitate its use for both existing and prospective customers alike.

With the recent global focus on the life sciences industry, science and engineering organisations have never been more important. This new website is the next step in WMFTG’s strategy to grow its business globally and support these essential industries. 

Having recently been awarded ‘Employer of the Year’ at the Business Brilliance Awards, WMFTG is currently recruiting for a number of roles across the organisation, recognising the importance of building an extensive STEM skills base and raising awareness of these careers to support these industries in the future.

The new website provides a robust framework to think digitally and communicate directly, with confidence, to customers worldwide. The launch follows extensive user testing and comes with the added benefits of a new Product Information Management (PIM) system and ERP integration. These significant upgrades have enabled WMFTG to help customers understand the outstanding capabilities of its products by providing rich and detailed product data.

cheryl lowndes

Website Project Manager, Cheryl Lowndes, commented, “Through focused efforts, we have been able to employ the latest best practice in terms of navigation, structure and design, future-proofing the site to allow expansion geographically, by sector and by brand. The updated website marks an essential step towards a digital approach, where we can help our customers to understand how we can solve their problems, quickly and efficiently.”

In recent years, we have made significant investments into training our colleagues and accessing digital tools,” added Mike Sullivan, Head of Global Marketing Services. “The new site will provide users with relevant content at their fingertips as well as providing the team with valuable data to drive business growth.

mike sullivan
Watson Marlow
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Watson-Marlow Fluid Technology Solutions

About us

Watson-Marlow Fluid Technology Group (WMFTG) peristaltic tube and hose pumps meet requirements including: value for money; low cost of ownership; reliability and ease of maintenance to the food and beverage, chemical, pharmaceutical, mining and many other industries.

We demonstrate how pumps deliver significant process efficiencies over the lifetime of the equipment. Whether performing flavouring addition in food processing, chemical metering in water treatment or mineral recovery, we have a solution which can cut pump downtime and reduce costs through higher accuracy metering and transfer. WMFTG has dedicated application engineers available to help customers make the right pump and tubing choice from a range providing microlitres per minute to 80 cubic metres per hour flow rates.

The only part of the pump to come into contact with the product is the tube or hose. This means there are no seals or valves that can wear or fail. Replacing the tube or hose can be performed quickly and safely. Peristaltic pump benefits include:

Total fluid containment with no seals No ancillaries Handle viscous and abrasive slurries and sludge Self-priming capability Dry running without damage to the pump In addition to their range of positive displacement pumps, Watson-Marlow Fluid Technology Group has added PTFE-lined chemical and industrial hoses to their range. Aflex hoses are reinforced to withstand the most severe conditions and use.

Where we supply to

Europe, Africa, Asia, Australia, South America, North America

Industries we supply to

Automation, Chemicals, Consultants, Components Electronics, Energy and Power, Food and Beverage, Glass Ceramics Cement, Metals and Minerals, OEM, Paper and Pulp, Pharmaceutical Cosmetics Toiletries, Plastics and Rubber, Recycling, Textiles, Tobacco, Water and Wastewater

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