ystral Increases Strategic Presence in India with New Facility in Bangalore Future Development Path: Distribution Hub within Asian Markets
ystral, a German company specialised in mixing, dispersing, and powder wetting technology for chemical process engineering, enhances its presence in the Indian market with a new branch office in Bangalore. This expansion of operations, including a larger technical and service staff and a higher share of regional procurement, reflects the company's long-term commitment to this market and the Southeast Asian region.
ystral has been a global forerunner in the field of high-performance mixing and dispersing machines and turn-key process systems for industries such as chemical and pharmaceutical products, paints and varnishes, food and beverages, cosmetics and detergents and battery production for several decades now.
The products and services that fall under its line include those that are beneficial for improved efficiency and productivity related to their respective processes.
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It has been operating within India since 2013 through its wholly owned subsidiary ystral india pvt ltd. This will allow the company to expand their current staff in India from nine to fifteen process and electrical engineers, software developers, and sales and services personnel based in their recently set-up Bangalore location.
“This expansion is a testament to our on-going dedication to improving efficiency and offering world-class service levels for our customers,” added Srirangarajan Santhanam, Director for ystral india. “Our new facilities boast state-of-the-art infrastructural support and equipment commensurate with that provided by our headquarters in Germany, enabling us to offer innovative and technologically advanced solutions.”
Enhancing Competitiveness with Localisation
As a part of its strategic growth plan, ystral aims to increase the local component production in India, along with continuing the production of high-precision components in Germany. The localisation strategy will enable ystral to offer the best possible prices and deliveries in Indian rupees.
“By enhanced localisation, we are quite sure of our competitive edge within the Indian market. This will enable us to deliver projects quickly and even get the project execution at the click of the speed parameter for success within the Indian market,” said Dominik Seeger, Senior Vice President Sales at ystral.
India as a High-Growth Strategic Market
Today, India is the fastest-growing market for ystral worldwide. This is because of the great demand for process engineering technology, like dust-free mixing and high-shear disperse-ment systems, inline powder wetting systems, and custom process solutions.
The new facility in Bangalore is also expected to develop into a regional service hub serving neighboring countries in Asia, while also complementing the operations of ystral in China and Singapore by shouldering more responsibilities in terms of services. On this broader regional scope, ystral will be able to serve its customers in Asia more adequately.
In addition, ystral india is also slated to deliver software development support services to the global headquarters of the company based in Germany, thus contributing towards enhancing their position in the larger ystral organisation, especially with regards to process automation and machine control development solutions.
In this way, ystral continues to underpin its strategic focus in India by expanding its presence in this market, thus aligning itself with the continually growing market requirement for industrial mixing, dispersing and powder wetting technology in the Asian region.
