Chinese Award for Lubricant with Most Growth Potential
Gulf is proud to have been honoured in China’s 2014 Lubricants Industry Awards.
At the prestigious “Lubricant Industry Evaluation Awards 2014” event held in Beijing on 19th, November. Gulf Oil China won the award for the “Lubricant Brand with the Most Growth Potential.”
The evaluation was independently carried out and covered most of the Lubricant brands available in the in Chinese market. It was compiled by Sinolub.com with the assistance of “Lub Market” magazine, ”China Inter Lub” and the ”China Construction Machinery” website.
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More than 50 leading lubricant brands were invited to join the competition and 186,280 valid votes were collected through votes cast from within the industry. Brands up for consideration included international names such as Mobil, Castrol, Shell, Total, Fuchs, Repsol and after two-weeks of professional evaluation, Gulf emerged as the winner in the category. Mark Shui (right of picture above), from Gulf’s Marketing Team accepted the award on behalf of Gulf Oil China.
“The award is really exciting news for us and proves that Gulf is now a premium brand – that is being readily accepted in China,” commented Arthur Liu, General Manager of Gulf Oil China.
“It is also a measure of how far Gulf has come in a relatively short period of time,” added Jan Trocki, Vice President of Strategy, Gulf Oil International. “This year, we have opened up new offices in Shanghai and Beijing, set up an OEM-focused team, increased production in our Yantai plant – where we are also building a new warehouse – and have almost doubled the size of our distributor network.”
“The award will encourage us to make even greater efforts and investment on developing and marketing the brand and its products in this country,” concludes Arthur Liu. “Gulf definitely has a bright future in China – I am confident of that”.
