AkzoNobel names ‘True Joy’ as the Interpon Color of the Year 2025

Phil Black - PII Editor 17/09/2024

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Liberate your imagination

Everyone needs a little joy in their lives. That feeling of happiness that evokes great emotions of warmth, positivity and creative energy, and that anything is possible. Whether at home or at work, in a school or a hospital, or wherever we find ourselves, we need spaces where we can take an exhilarating leap into the unknown.

In this context we introduce ‘True Joy’ as our Color of the Year 2025, a distinctive ‘pop’ of warm gold that is both subtle yet brave, gentle yet empowering, taking you on a journey of liberation.

To complement the gold is a palette of sympathetic, earthy tones contrasting with more powerful shades of red, green and blue to inspire new creative thought to transform exteriors, interiors, lighting, furniture, and furnishings across a wide range of sectors. The palette not only comprises a choice of 10 colors, but is also available in a range of metallic, smooth and fine texture effects.

Expert color scientists, designers and architects from around the world and the AkzoNobel’s Global Aesthetics Center have accessed more than three decades of color research and analysis to ensure the Color of the Year 2025 and its palette are on-trend.

Bob Dirks, Global Segment Manager Architectural AkzoNobel Powder Coatings, says: “‘True Joy’ is perfect for bringing a feeling of freedom and empowerment to buildings and their features, and enables architects and designers to be spontaneous in their creations, and take a leap of faith.”

‘True Joy’ comes as part of the Interpon D2525 family of superdurable powder coatings with a warranty of up to 25 years (when applied by an Interpon D Approved Applicator). The Color of the Year 2025 is part of the Futura 2022-2025 color family.