Watlow®, an industry leader in the design and manufacture of complete thermal systems, recently introduced its upgraded and redesigned external website, www.watlow.com. The site showcases a new look and updated functionality, but the ultimate goal is to help users identify the best thermal solution for their application with a best-in-industry user experience.
Watlow introduced a new branding strategy in December 2015 featuring a new logo and tagline. The redesigned website is the next phase of this effort and combines a new look and feel with fully-responsive design, enhancing usability on virtually any device. The site is well organised, flows smoothly and allows information to be updated quickly, ensuring users have the most up-to-date information about Watlow’s products and applications.
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The enhanced search engine allows users to easily find and access information, both at the site level and within the product documentation library. Other key features include completely re-vamped industry pages and integration with all of Watlow’s social media sites.
“Our website has always been a repository of useful product and technical information, and we are proud of that,” said Bob Moore, director of marketing communications. “We have built on this foundation by enhancing the look and feel, upgrading the functionality and providing design engineers with a better overall experience. We believe that our customers will be pleased with the new site and will find it much easier to access information they have come to expect from Watlow.”
